Prepared for School

Strategy: The Prepared for School food line is a concept for a new food product line to be carried by produce firms designed exclusively to market local foods to institutions and school food service directors.

Operations: The PSF line will feature local food items that have been selected to specifically address the critical institutional barriers of inadequate kitchen and processing facilities, food costs and labor. The PSF line will streamline food choices available to institutions and focus on select seasonal products that can meet institutions’ requirements for quality, quantity, and price. CFJ has partnered with private industry to develop and deliver this product line in order to capitalize on tested business practices and use developed infrastructure at a minimal cost to consumers and farmers. 

Objectives:

• Develop a line of local food products to be sourced and distributed by multiple produce firms.
• Develop a PSF line that meets institutional food service needs, overcoming barriers to implementation of local food purchasing programs.
• Develop a brand and marketing campaign for the PSF
• Connect the PSF line directly to the California and National Farm to School campaigns.  
• Provide supplemental nutrition and agricultural education materials and farm to school programming support to participating school clients.
• Act as a liaison between farms, produce firms and schools.
• Build institutional awareness about local food purchasing programs.
• Assist institutions in the development of local food programs.

 

To participate in or for more information about these projects please contact:
 

Vanessa Zajfen
 vzajfen@oxy.edu
 323 341 5092

Sharon Cech
cech@oxy.edu
323 341 5091

 

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